The effect of prior knowledge and decision-making style on the online purchase decision-making process: A typology of consumer shopping behaviour
نویسندگان
چکیده
منابع مشابه
Consumer Decision Making in Online Shopping Environments
from Macromedia Inc., as well as grants from Telus Communications Inc. and the University of Alberta through its Social Science Research Program. The authors thank Terry Elrod for his valuable assistance, V. J. Carey for making available his S-Plus function for fitting GEE models, Barry Ard for his programming assistance, and Adam Finn, Julie Irwin, as well as the Editor, the Area Editor, and t...
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Despite the explosive growth of electronic commerce and the rapidly increasing number of consumers who use interactive media (such as the World Wide Web) for prepurchase information search and online shopping, very little is known about how consumers make purchase decisions in such settings. A unique characteristic of online shopping environments is that they allow vendors to create retail inte...
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ژورنال
عنوان ژورنال: Decision Support Systems
سال: 2015
ISSN: 0167-9236
DOI: 10.1016/j.dss.2015.06.004